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SkinFit

This is a the brand logo for a proprietary blend of natural skin care products, developed by Michael Warshaw at MWLabs in Savannah, GA.
Shellpoint Mortgage Servicing Websites

Shellpoint Mortgage Servicing Websites

Consumer + Investor Websites We were called upon to create a consumer site and investor site after another Shellpoint Partners acquisition, a NC mortgage servicing company. We were directed to design the sites using a Bootstrap theme of our choice. The sites would then be...
CRW Graphics

CRW Graphics

This logo served CRW for a number of years up until recently. The employees joked it was the ‘hand of God’, when actually it was a brushstroke with a blend inside.
SkinFit Skin Care

SkinFit Skin Care

Skinfit is the first private label line of natural skin products from Michael Warshaw, MWLabs, Savannah, GA.
Sleep Mind Health

Sleep Mind Health

Carmela Alcantara PhD, Associate Professor of Social Work at Columbia University, asked me to create a logo for their new research program. The logo had to look fresh and inviting so people in the community would participate, and it had to be readable at small sizes—online and in...
Hudson Yards Branding

Hudson Yards Branding

Related’s Hudson Yards project is at the core of the Hudson Yards development in Western Manhattan. It runs from 31st to 33rd, 10th Ave to the river. As Project Director with Wordsearch, tasks included coordination with Related Companies, the architecture firm, signage vendor,liaising with the...
Bieza Exceptional Mixers

Bieza Exceptional Mixers

The design process of this logo ran parallel with the development of the product, lasting several years. Prior to trademark, logos were created to help focus groups make selections when analyzing the product. Once the Bieza® trademark was in progress, four new designs were created, a survey was uploaded and...
Metropolicks

Metropolicks

This fanciful logo was one of the several design approaches presented to the client. They had a book design in the works. Mixing up the message with two identities, especially since they had not yet launched, was not advised.
Ultimate Voice Coach

Ultimate Voice Coach

This product was released by Alpha Video at the height of American Idol popularity, and included endorsements by Paula Abdul and Randy Jackson. The design was intended to call the same audience as the NOW cd series of pop hits, so had a ‘similar’ 3D...
SCORE NYC Eblasts + Web

SCORE NYC Eblasts + Web

Part of the SBA, SCORE is made up of retired executives who mentor small businesses. They reach their audience mainly through eblasts, the website and small business expos and events. SCORE NYC had specific business goals—to raise awareness for the organization and draw more attendees...
Sliced Bread

Sliced Bread

Founded by legendary Gene Shay and Carl Apter, Sliced Bread is a folk music label out of Philadelphia. The hand lettering always reminded me of the Brady Bunch.

Smores

This smore image was plumped and shined for better appeal. It was the main focus of a direct mail piece for Munroe Creative Partners. Printed, it was sprayed with marshmallow scent for an added sensory dimension.
New Penn Financial

New Penn Financial

It was a great honor to have worked with the marketing team at national mortgage company New Penn Financial to develop their new brand identity. The business was initially comprised of 4 business units. Over time, we’ve worked on collateral, presentations, and special projects such as training and...
OnDeck Social Media Campaign

OnDeck Social Media Campaign

OnDeck partnered with the MILB (Minor League Baseball) two years in a row. Along with placing signage at a Minor League fields around the country, and offering mascot photos after the game, they ran geo-targeted, social contests for local small businesses to win prizes. This shows an eblast,...
Coal to Diamond

Coal to Diamond

This piece was the main image for a commercial real estate ad.
Collectables Records Top Hits

Collectables Records Top Hits

This range of box sets were released by Collectables Records (oldies.com) in Conshohocken, PA. Each box set captured the best pop music per decade. Each box contained 6 cds, and were sold in big box stores.
Woody Guthrie Tribute Invitation

Woody Guthrie Tribute Invitation

Philadelphia Folksong Society held a Woody Guthrie Tribute and fundraiser. This invitation design was created around Woody’s signature found on the countless letters he wrote to Alan Lomax. Coloring and imagery is reminiscent of the dustbowl era, and lent to one color printing.
Mission Centers for The Episcopal Church

Mission Centers for The Episcopal Church

The Episcopal Church was looking for a creative partner to rebrand the Mission Centers after the new bishop consolidated 9 Centers down to 4. The goal was to create new identities for the Centers, and to replace the Mission Centers website that had grown to 40K+ individual...
EverLeight Beverage Co Inc

EverLeight Beverage Co Inc

This logo was developed as the corporate identity for this fledgling drink mixer company. It’s reminiscent of old signage with infrastructure behind it, such as the Pepsi-Cola sign on the East River or the Colgate clock in Jersey City.
Neroli Rich Natural Skin Care

Neroli Rich Natural Skin Care

Neroli Rich is a luxury brand of extraordinary, natural skin care products, currently in development. The line was conceived by Gabrielle Richens, and formulated by Michael Warshaw, MWLabs, Savannah, GA.
DelColle Italian Market

DelColle Italian Market

Although this market is no longer, it’s a favorite, and served them well at their Rittenhouse Square location.
Bieza Mixers Packaging

Bieza Mixers Packaging

This is the first iterations of Bieza Mixers, a range of three drink mixers for the cocktail and alcohol-free markets.
Abramson Cancer Center Fundraising Invitation

Abramson Cancer Center Fundraising Invitation

This theme for was used for Abramson Cancer Center’s annual fundraiser. The idea centered around the emotional connection between funding and the recipients of the groundbreaking work at the Center—cancer survivors. Photos of survivors were placed into actual frames, sent out to promote of the event...
Shellpoint Partners Corporate Website

Shellpoint Partners Corporate Website

After seeing the rebrand for New Penn Financial (their main acquisition), Shellpoint asked us to create a new website for their mortgage banking firm. A responsive site was designed and layouts were created for desktop, tablet and mobile. Partner Dinkum Interactive built the site with...
Shellpoint Mortgage Servicing Consumer Portal

Shellpoint Mortgage Servicing Consumer Portal

A proprietary consumer servicing portal was planned and we were called for design assistance. Creating the portal from scratch was a long process and content changed quite a bit. The intent of the log-in sequence design was to draw on the emotion of the customer. The...
WellsFargo Next Awards

WellsFargo Next Awards

The Next Awards highlight exemplary community development financial institutions and their work. This small booklet featured brand colors and used housing icons in a patchwork style to brighten up the content.
See Me Speak

See Me Speak

A new company geared towards presentation training, See Me Speak wanted an identity that visually explained what they did. They were quite happy with this solution.
Episcopal Relief and Development Cover

Episcopal Relief and Development Cover

The photography shot in the field for ERD’s annual fundraising catalog required brightening and added punch for more impact.
Calypso Blue Organics

Calypso Blue Organics

Houston’s Calypso Blue Organics LLC created a new line of natural skin care products. A rough logo was provided. This final includes hand lettering loosely based on the initial typography style, and the mermaid was created from scratch over numerous iterations.
Calypso Blue Organics Packaging

Calypso Blue Organics Packaging

A recent line of natural skin care products from Karen Dubberly and Calypso Blue Organics, LLC. Product development by Michael Warshaw, MWLabs, Savannah, GA.

Spark

Using New Penn’s brand colors, and aligning with their corporate flavor, Spark is the new identity for the platform that serves as the hub for all things HR for New Penn Financial employees.
New Penn Financial Brochure

New Penn Financial Brochure

The recruitment brochure was a request by the HR department at New Penn Financial. They were looking for a clean and professional look and feel.
Neroli Rich

Neroli Rich

This logo was developed for a luxury brand of natural skin care products developed for Gabrielle Richens. Still in progress, hopes it will launch in the near future. Packaging shown in the Package Design section.
Customer First for New Penn Financial

Customer First for New Penn Financial

New Penn Financial University’s training team put together the Customer First initiative to take on the road to train their people in the field how important it is to put the ‘customer first’. They wanted a train theme, and we used their brand colors to...
Ultimate Voice Coach Packaging

Ultimate Voice Coach Packaging

This product was released by Alpha Video at the height of American Idol popularity, and was endorsed by Paula Abdul and Randy Jackson. The design was intended to call the same audience as the NOW cd series of pop hits, so had a ‘similar’ 3D treatment....
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