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Sleep Mind Health

Sleep Mind Health

Carmela Alcantara PhD, Associate Professor of Social Work at Columbia University, asked me to create a logo for their new research program. The logo had to look fresh and inviting so people in the community would participate, and it had to be readable at small sizes—online and in...
New Penn Financial

New Penn Financial

It was a great honor to have worked with the marketing team at national mortgage company New Penn Financial to develop their new brand identity. The business was initially comprised of 4 business units. Over time, we’ve worked on collateral, presentations, and special projects such as training and...
1WTC Podium Banner

1WTC Podium Banner

The podium of One World Trade Center was awaiting delivery of final materials. A prime space to promote the project, the clients requested us to investigate signage options for the 200’ x 110’ space. Options ranged from printed scrim to long vertical banners to projected...

Kirberri

Kirsten Summa was a successful massage therapist, but she wanted to expand her business to include healthy foods, juices, exercise and clean living. She wanted a logo that was fresh, lively, and instantly recognizable.
Abramson Cancer Center Fundraising Invitation

Abramson Cancer Center Fundraising Invitation

This theme for was used for Abramson Cancer Center’s annual fundraiser. The idea centered around the emotional connection between funding and the recipients of the groundbreaking work at the Center—cancer survivors. Photos of survivors were placed into actual frames, sent out to promote of the event...
One World Trade Center Branding

One World Trade Center Branding

As US Project Director for Wordsearch, a London-based, globally-recognized architectural branding firm, the branding for the One World Trade Center was a great honor. Working directly with the Port Authority of NY & NJ, The Durst Organization, and Executive Directors at Cushman Wakefield, responsibilities included day-to-day client...
Bieza Exceptional Mixers

Bieza Exceptional Mixers

The design process of this logo ran parallel with the development of the product, lasting several years. Prior to trademark, logos were created to help focus groups make selections when analyzing the product. Once the Bieza® trademark was in progress, four new designs were created, a survey was uploaded and...
Episcopal Relief and Development Cover

Episcopal Relief and Development Cover

The photography shot in the field for ERD’s annual fundraising catalog required brightening and added punch for more impact.
SkinFit Skin Care

SkinFit Skin Care

Skinfit is the first private label line of natural skin products from Michael Warshaw, MWLabs, Savannah, GA.
Sliced Bread

Sliced Bread

Founded by legendary Gene Shay and Carl Apter, Sliced Bread is a folk music label out of Philadelphia. The hand lettering always reminded me of the Brady Bunch.
OnDeck Social Media Campaign

OnDeck Social Media Campaign

OnDeck partnered with the MILB (Minor League Baseball) two years in a row. Along with placing signage at a Minor League fields around the country, and offering mascot photos after the game, they ran geo-targeted, social contests for local small businesses to win prizes. This shows an eblast,...
Collectables Records Top Hits

Collectables Records Top Hits

This range of box sets were released by Collectables Records (oldies.com) in Conshohocken, PA. Each box set captured the best pop music per decade. Each box contained 6 cds, and were sold in big box stores.
Calypso Blue Organics Packaging

Calypso Blue Organics Packaging

A recent line of natural skin care products from Karen Dubberly and Calypso Blue Organics, LLC. Product development by Michael Warshaw, MWLabs, Savannah, GA.
Hudson Yards Perimeter Signage

Hudson Yards Perimeter Signage

Hudson Yards is an enormous mixed-use project being developed by Related Companies. During the planning stages, Related wanted branded signage to define project boundaries and create awareness. All in, the linear signage area totaled nearly 3/4 of a mile–with irregular spaces, concrete walls of varying...
Metropolicks

Metropolicks

This fanciful logo was one of the several design approaches presented to the client. They had a book design in the works. Mixing up the message with two identities, especially since they had not yet launched, was not advised.
Business Credit eBook

Business Credit eBook

This eBook is one of several done for OnDeck. This one, for their advocacy arm, BusinessLoans.com.
Luxury Residential Hoarding

Luxury Residential Hoarding

A seasoned investor-developer committed its resources to restoring 11 East 68th Street to its former glory. Filled with history and sprawling apartments, new interiors were created by a top luxury residential design firm. A sophisticated brand identity aligned with the grace and provenance of the...
Mission Centers for The Episcopal Church

Mission Centers for The Episcopal Church

The Episcopal Church was looking for a creative partner to rebrand the Mission Centers after the new bishop consolidated 9 Centers down to 4. The goal was to create new identities for the Centers, and to replace the Mission Centers website that had grown to 40K+ individual...
Woody Guthrie Tribute Invitation

Woody Guthrie Tribute Invitation

Philadelphia Folksong Society held a Woody Guthrie Tribute and fundraiser. This invitation design was created around Woody’s signature found on the countless letters he wrote to Alan Lomax. Coloring and imagery is reminiscent of the dustbowl era, and lent to one color printing.
New Penn Financial Brochure

New Penn Financial Brochure

The recruitment brochure was a request by the HR department at New Penn Financial. They were looking for a clean and professional look and feel.
Shellpoint Mortgage Servicing Consumer Portal

Shellpoint Mortgage Servicing Consumer Portal

A proprietary consumer servicing portal was planned and we were called for design assistance. Creating the portal from scratch was a long process and content changed quite a bit. The intent of the log-in sequence design was to draw on the emotion of the customer. The...
Shellpoint Mortgage Servicing Websites

Shellpoint Mortgage Servicing Websites

Consumer + Investor Websites We were called upon to create a consumer site and investor site after another Shellpoint Partners acquisition, a NC mortgage servicing company. We were directed to design the sites using a Bootstrap theme of our choice. The sites would then be...
Coal to Diamond

Coal to Diamond

This piece was the main image for a commercial real estate ad.
See Me Speak

See Me Speak

A new company geared towards presentation training, See Me Speak wanted an identity that visually explained what they did. They were quite happy with this solution.
SCORE NYC Eblasts + Web

SCORE NYC Eblasts + Web

Part of the SBA, SCORE is made up of retired executives who mentor small businesses. They reach their audience mainly through eblasts, the website and small business expos and events. SCORE NYC had specific business goals—to raise awareness for the organization and draw more attendees...

NYSE Banners

Fintech firm OnDeck was experiencing great momentum. They presented their company to a large group of investment bankers, and an IPO soon followed. It was an honor to put together the banners for the New York Stock Exchange building, the interior podium banners and subway...
Hudson Yards Branding

Hudson Yards Branding

Related’s Hudson Yards project is at the core of the Hudson Yards development in Western Manhattan. It runs from 31st to 33rd, 10th Ave to the river. As Project Director with Wordsearch, tasks included coordination with Related Companies, the architecture firm, signage vendor,liaising with the...
Shellpoint Partners Corporate Website

Shellpoint Partners Corporate Website

After seeing the rebrand for New Penn Financial (their main acquisition), Shellpoint asked us to create a new website for their mortgage banking firm. A responsive site was designed and layouts were created for desktop, tablet and mobile. Partner Dinkum Interactive built the site with...
MiLB Field Signage

MiLB Field Signage

From its name, OnDeck has an direct connection with baseball, and as a small business lender, it was only natural they partner with Minor League Baseball for summer campaigns that included regional Facebook contests, prizes and local press. Each season, they placed banners in 12-16...

Smores

This smore image was plumped and shined for better appeal. It was the main focus of a direct mail piece for Munroe Creative Partners. Printed, it was sprayed with marshmallow scent for an added sensory dimension.
SolRx Zinc Stick

SolRx Zinc Stick

SolRx is a terrific company that make products for people with an active lifestyle. This zinc stick has a fresh, feeling–great for sun and ski. Available almost everywhere.
Ultimate Voice Coach Packaging

Ultimate Voice Coach Packaging

This product was released by Alpha Video at the height of American Idol popularity, and was endorsed by Paula Abdul and Randy Jackson. The design was intended to call the same audience as the NOW cd series of pop hits, so had a ‘similar’ 3D treatment....
EverLeight Beverage Co Inc

EverLeight Beverage Co Inc

This logo was developed as the corporate identity for this fledgling drink mixer company. It’s reminiscent of old signage with infrastructure behind it, such as the Pepsi-Cola sign on the East River or the Colgate clock in Jersey City.
Ultimate Voice Coach

Ultimate Voice Coach

This product was released by Alpha Video at the height of American Idol popularity, and included endorsements by Paula Abdul and Randy Jackson. The design was intended to call the same audience as the NOW cd series of pop hits, so had a ‘similar’ 3D...

Spark

Using New Penn’s brand colors, and aligning with their corporate flavor, Spark is the new identity for the platform that serves as the hub for all things HR for New Penn Financial employees.
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