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CRW Graphics

CRW Graphics

This logo served CRW for a number of years up until recently. The employees joked it was the ‘hand of God’, when actually it was a brushstroke with a blend inside.
Coal to Diamond

Coal to Diamond

This piece was the main image for a commercial real estate ad.
Hudson Yards Branding

Hudson Yards Branding

Related’s Hudson Yards project is at the core of the Hudson Yards development in Western Manhattan. It runs from 31st to 33rd, 10th Ave to the river. As Project Director with Wordsearch, tasks included coordination with Related Companies, the architecture firm, signage vendor,liaising with the...
Ultimate Voice Coach

Ultimate Voice Coach

This product was released by Alpha Video at the height of American Idol popularity, and included endorsements by Paula Abdul and Randy Jackson. The design was intended to call the same audience as the NOW cd series of pop hits, so had a ‘similar’ 3D...
Bieza Mixers Packaging

Bieza Mixers Packaging

This is the first iterations of Bieza Mixers, a range of three drink mixers for the cocktail and alcohol-free markets.
Shellpoint Mortgage Servicing Consumer Portal

Shellpoint Mortgage Servicing Consumer Portal

A proprietary consumer servicing portal was planned and we were called for design assistance. Creating the portal from scratch was a long process and content changed quite a bit. The intent of the log-in sequence design was to draw on the emotion of the customer. The...
1WTC Podium Banner

1WTC Podium Banner

The podium of One World Trade Center was awaiting delivery of final materials. A prime space to promote the project, the clients requested us to investigate signage options for the 200’ x 110’ space. Options ranged from printed scrim to long vertical banners to projected...
SolRx Zinc Stick

SolRx Zinc Stick

SolRx is a terrific company that make products for people with an active lifestyle. This zinc stick has a fresh, feeling–great for sun and ski. Available almost everywhere.
WellsFargo Next Awards

WellsFargo Next Awards

The Next Awards highlight exemplary community development financial institutions and their work. This small booklet featured brand colors and used housing icons in a patchwork style to brighten up the content.
Business Credit eBook

Business Credit eBook

This eBook is one of several done for OnDeck. This one, for their advocacy arm, BusinessLoans.com.
EverLeight Beverage Co Inc

EverLeight Beverage Co Inc

This logo was developed as the corporate identity for this fledgling drink mixer company. It’s reminiscent of old signage with infrastructure behind it, such as the Pepsi-Cola sign on the East River or the Colgate clock in Jersey City.
OnDeck Social Media Campaign

OnDeck Social Media Campaign

OnDeck partnered with the MILB (Minor League Baseball) two years in a row. Along with placing signage at a Minor League fields around the country, and offering mascot photos after the game, they ran geo-targeted, social contests for local small businesses to win prizes. This shows an eblast,...
Collectables Records Top Hits

Collectables Records Top Hits

This range of box sets were released by Collectables Records (oldies.com) in Conshohocken, PA. Each box set captured the best pop music per decade. Each box contained 6 cds, and were sold in big box stores.
Hudson Yards Perimeter Signage

Hudson Yards Perimeter Signage

Hudson Yards is an enormous mixed-use project being developed by Related Companies. During the planning stages, Related wanted branded signage to define project boundaries and create awareness. All in, the linear signage area totaled nearly 3/4 of a mile–with irregular spaces, concrete walls of varying...
Mission Centers for The Episcopal Church

Mission Centers for The Episcopal Church

The Episcopal Church was looking for a creative partner to rebrand the Mission Centers after the new bishop consolidated 9 Centers down to 4. The goal was to create new identities for the Centers, and to replace the Mission Centers website that had grown to 40K+ individual...

NYSE Banners

Fintech firm OnDeck was experiencing great momentum. They presented their company to a large group of investment bankers, and an IPO soon followed. It was an honor to put together the banners for the New York Stock Exchange building, the interior podium banners and subway...
New Penn Financial Brochure

New Penn Financial Brochure

The recruitment brochure was a request by the HR department at New Penn Financial. They were looking for a clean and professional look and feel.
SCORE NYC Eblasts + Web

SCORE NYC Eblasts + Web

Part of the SBA, SCORE is made up of retired executives who mentor small businesses. They reach their audience mainly through eblasts, the website and small business expos and events. SCORE NYC had specific business goals—to raise awareness for the organization and draw more attendees...
Neroli Rich

Neroli Rich

This logo was developed for a luxury brand of natural skin care products developed for Gabrielle Richens. Still in progress, hopes it will launch in the near future. Packaging shown in the Package Design section.
Calypso Blue Organics

Calypso Blue Organics

Houston’s Calypso Blue Organics LLC created a new line of natural skin care products. A rough logo was provided. This final includes hand lettering loosely based on the initial typography style, and the mermaid was created from scratch over numerous iterations.
1WTC Broker Breakfast Signage

1WTC Broker Breakfast Signage

As One World Trade Center was nearing ready for tenants, an exclusive sit-down broker breakfast was planned for the top commercial real estate brokers and decision makers in Manhattan. Interactive features drove the traffic around the floorplate to the dining area. Signage components included large...
Neroli Rich Natural Skin Care

Neroli Rich Natural Skin Care

Neroli Rich is a luxury brand of extraordinary, natural skin care products, currently in development. The line was conceived by Gabrielle Richens, and formulated by Michael Warshaw, MWLabs, Savannah, GA.
Shellpoint Partners Corporate Website

Shellpoint Partners Corporate Website

After seeing the rebrand for New Penn Financial (their main acquisition), Shellpoint asked us to create a new website for their mortgage banking firm. A responsive site was designed and layouts were created for desktop, tablet and mobile. Partner Dinkum Interactive built the site with...
Sliced Bread

Sliced Bread

Founded by legendary Gene Shay and Carl Apter, Sliced Bread is a folk music label out of Philadelphia. The hand lettering always reminded me of the Brady Bunch.
Episcopal Relief and Development Cover

Episcopal Relief and Development Cover

The photography shot in the field for ERD’s annual fundraising catalog required brightening and added punch for more impact.
MiLB Field Signage

MiLB Field Signage

From its name, OnDeck has an direct connection with baseball, and as a small business lender, it was only natural they partner with Minor League Baseball for summer campaigns that included regional Facebook contests, prizes and local press. Each season, they placed banners in 12-16...
Ultimate Voice Coach Packaging

Ultimate Voice Coach Packaging

This product was released by Alpha Video at the height of American Idol popularity, and was endorsed by Paula Abdul and Randy Jackson. The design was intended to call the same audience as the NOW cd series of pop hits, so had a ‘similar’ 3D treatment....

Smores

This smore image was plumped and shined for better appeal. It was the main focus of a direct mail piece for Munroe Creative Partners. Printed, it was sprayed with marshmallow scent for an added sensory dimension.
Sleep Mind Health

Sleep Mind Health

Carmela Alcantara PhD, Associate Professor of Social Work at Columbia University, asked me to create a logo for their new research program. The logo had to look fresh and inviting so people in the community would participate, and it had to be readable at small sizes—online and in...
DelColle Italian Market

DelColle Italian Market

Although this market is no longer, it’s a favorite, and served them well at their Rittenhouse Square location.
Luxury Residential Hoarding

Luxury Residential Hoarding

A seasoned investor-developer committed its resources to restoring 11 East 68th Street to its former glory. Filled with history and sprawling apartments, new interiors were created by a top luxury residential design firm. A sophisticated brand identity aligned with the grace and provenance of the...
Bieza Exceptional Mixers

Bieza Exceptional Mixers

The design process of this logo ran parallel with the development of the product, lasting several years. Prior to trademark, logos were created to help focus groups make selections when analyzing the product. Once the Bieza® trademark was in progress, four new designs were created, a survey was uploaded and...
SkinFit Skin Care

SkinFit Skin Care

Skinfit is the first private label line of natural skin products from Michael Warshaw, MWLabs, Savannah, GA.
Calypso Blue Organics Packaging

Calypso Blue Organics Packaging

A recent line of natural skin care products from Karen Dubberly and Calypso Blue Organics, LLC. Product development by Michael Warshaw, MWLabs, Savannah, GA.

Kirberri

Kirsten Summa was a successful massage therapist, but she wanted to expand her business to include healthy foods, juices, exercise and clean living. She wanted a logo that was fresh, lively, and instantly recognizable.
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