New Penn Financial, LLC
After being purchased by Shellpoint Partners in 2012, New Penn Financial quickly grew into
a large company, and they needed a brand update. Teaming up with writer Monica Day,
we created a positioning statement, tag lines, and a logo system for their corporate materials,
as well as their four independent business channels.
With offices in 22 states, deliverables such as stationery and PPT templates were created to be
easily updatable ‘in the field’, and printed on any PC. The numerous product flyers being
developed are also designed to be printed as needed. A trade show booth was created, customized
for specific channels, and multiples printed and distributed to regional hubs for quick access
when trade shows or recruitment events arise. An automated business card system was built
to handle the hundreds of new employees. New printed collateral is in progress. Branding
guidelines have been rolled out, and will continue to be updated as deliverables are developed.