PATRICIA L SHEA
VISUAL DESIGN / SPECIAL PROJECTS
Highly-motivated entrepreneurial creative with extensive design and project management experience, and a talent for big picture thinking, essential for creating digital and traditional brand and marketing solutions in highly challenging environments. Exceptional designer with knowledge of both interactive and print production processes. Strategic thinker who bases her approach on immediate client/project needs and goals, then works to create suitable solutions for the present, and sometimes, for the future.
PROJEKT P Owner/Designer NYC + PHL 2010 TO PRESENT
Design and special projects firm specializing in custom solutions for corporations and small businesses.
Customizable Sales Toolkits for Siemens. The CT division of Siemens now offers customizable sales materials to customers who purchase one of their new CT scanners. Unbranded Sales Toolkits were designed for the scanners to help the hospital or facility promote itself and its new capabilities. An online portal was built by Shutterfly Business to allow customers to enter their facility name, contact info, location and hours. Shutterfly then prints the custom sales pieces and sends them to the customer for distribution by direct mail and in office. Each Toolkit includes postcards, posters, leaflets and letters.
Rebrand of New Penn Financial, LLC. After being purchased by Shellpoint Partners, national mortgage company
New Penn Financial grew to hundreds of employees. Teamed with a writer, the ground-up rebrand included positioning, logo system and guidelines, stationery suite, presentation templates, sales materials, signage, trade show materials
Shellpoint Partners Websites. Prompted by the New Penn Financial rebrand (one of their acquisitions), Shellpoint asked us to create a new website for their mortgage banking firm. A responsive site was designed and layouts were created for desktop, tablet and mobile. Dinkum Interactive built the site with CMS and included custom modules for news and PR. After purchasing a NC mortgage servicing company, we were called on again to create a consumer site and investor site. These two sites were designed using a bootstrap theme and built by in-house programmers. Soon after, a proprietary consumer servicing portal was planned and we assisted with design. PSD templates were again handed off to the in-house programmers for development.
Marketing Materials for OnDeck Capital. What started as a group of executive PPTs for an investor gathering, we became a reliable go-to resource for many of OnDeck’s design needs—social media campaign artwork to infographics, ebooks, signage, print and presentations.
Redesign of digital assets for SCORE NYC. The NYC chapter of SCORE was in need of an update to their eblasts and website. This project entailed learning the Constant Contact system and the limited-access CMS behind the national SCORE website. Once parameters were understood, design approaches aligned the eblasts to the website. Eblast templates were built in Constant Contact, and the site edits were made in the back-end CMS.
WORDSEARCH US Project Director NYC 2010 TO 2012
Globally-recognized architectural branding firm that creates brand solutions for some of the largest real estate projects in
One World Trade Center Branding. Worked directly with the Port Authority of NY & NJ, The Durst Organization, and Executive Directors at Cushman Wakefield. Responsible for day-to-day client relations, liaising between clients and UK-based creative team, meeting reports, asset collection, scheduling, artwork production, print production management and media planning.
MUNROE CREATIVE PARTNERS Project Leader NYC + PHL 2005-2010
A creative powerhouse of writers, art directors and strategists who help clients achieve marketing objectives through design and brand messaging in both print and digital mediums.
Episcopal Relief & Development ($20M annual revenue) website redesign and build. Proposal writer, client lead and interactive project manager for the design, templates and build (with CMS) of their 500 page website.
Rebrand and website template designs for The Mission Centers of The Episcopal Church (3 million members worldwide). Wrote proposal, set timeline, hired branding partners, supervised process (questionnaires, brand sessions, reports), facilitated multi-stakeholder meetings. Coordinated design efforts with external IA experts. Design templates were handed to the in house technology team for rollout.
PAKROVA, INC. Owner/Designer PHL 1992-2007
Design studio specializing in branding and marketing materials for financial services, non-profit, concert promotion, new business and product packaging.
Design firm for CMS Companies. Philadelphia-based, privately held financial services company providing asset allocation and intergenerational wealth transfer to entrepreneurs, foundations, and tax exempt institutions. Long-term relationship resulted in designing consistent high-quality investment summaries, event invitations, brochures, identity system and proposal materials.
Maccabi USA/Sports for Israel ($5M annual revenue): Game journals, brochures, ads, newsletters and direct mail. Our 12-year client/vendor relationship helped them build the organization by raising awareness through branded marketing, promotional and fundraising materials.
ALPHA VIDEO/COLLECTABLES RECORDS Package Designer/Special Projects PHL 2003-2005
The Ultimate Voice Coach with Paula Abdul and Randy Jackson: Package design, promotions and POP. Special projects art director who worked closely with product developers and designed new packaging for each iteration of the product. Designed all final packaging and related materials. Promoted on CNN, The Today Show, QVC, infomercials, and sold in big box retail, through mail-order and online.
EDUCATION AND CREDENTIALS
Master’s Certificate in Project Management
Villanova University Villanova, PA
Real Estate Fundamentals and Practices Certificate
Temple University Philadelphia, PA
BFA Graphic Design Business Administration Minor magna cum laude
Arcadia University Glenside, PA
Fine art photography. Challenging myself to learn and expand my knowledge in numerous topics including start-ups, entrepreneurship and digital marketing.