2013: Year in Review


2013 was marked with my return to design work. The last several years I’ve worked as a Project Leader  and Project Director at highly reputable firms, working on large and honorable projects such as Episcopal Relief & Development and The Episcopal Church Mission Centers website (www.munroe.com), Hudson Yards branding (Related) and One World Trade Center branding (C&W, Durst Organization, and PANY&NJ) (www.wordsearch.co.uk). I gained a wealth of knowledge in areas and industries I could have only dreamed of. Because of it, I consider myself to be degrees above a typical designer.
Please click on the images below to learn more about this past year. Thank you. —P


New Penn Financial Rebrand


I was called upon to rebrand newly-acquired New Penn Financial, a national mortgage company outside Philadelphia, with visibility in 22 states and licensed in 46. Through this last year, we went from logo development for corporate and business channels, to stationery, business cards, folders, trade show booth, PPT templates, signage, sales inserts, and flyers for end customers; sponsorship materials for the Philadelphia Bike Race, and a bold, graphic, 20pp recruitment brochure currently in production. www.newpennfinancial.com


Skin Fit Professional Skin Care


SkinFit® will make its debut on the scene early this year. Conceived and developed by Michael Warshaw of MW Labs in Savannah, GA, this stellar line of products will really make a mark in the health & beauty space. After years of creating white glove products, SkinFit, is finally, his first line of products being offered to the public. www.mwlabs.com


Shellpoint Partners Responsive Website



Shellpoint Partners, a high-level boutique group of mortgage lenders, purchased New Penn Financial in 2012. They needed a website that reflected their stature in the industry. We designed and programmed a responsive website (readable on desktop, tablet and phone) that is clean and concise, with nautical-themed imagery that conveys messaging in a fresh, abstract manner. www.shellpointllc.com


Bieza Premium Mixers Product and Package Development

Bieza-600BBieza® is a product being developed to provide delicious and low-calorie mixer options to the cocktail and alcohol-free beverage market. It will launch later this year, and will be available in restaurants, bars and hotels. The accompanying page shows the first round of label options. We ask you to fill out the questionnaire to help us find a favorite. Thank you! www.projektp.com/bieza-designs/


Last but not least, I was very pleased to connect with Fusion Experiences, a vibrant agency in Philadelphia that is quickly moving up the ranks. Their sweet spot is video of all kinds, events,  presentations, online interactive magic, and product promotions. I was honored to have worked with them on two projects involving global corporations. With one of them, I was honored to be part of the team that received a big thank you from the global CEO. www.fusionexperiences.com

I am currently looking for contract work with agencies or mid-sized company that uses my design skills, as well as my project director big-picture thinking, for the good of the project. I look forward to hearing from you or a solid referral in the near future.

Wishing you a productive and prosperous 2014!
Thank you.

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